Introducing the innovative Banca Investis conversational app that leverages AI to create a new model for customer-bank interactions, helping customers successfully navigate the “investment jungle”
Expert.ai is among the tech partners of the innovative new app NIWA (the “Next Intelligent Wealth Advisor”) from Banca Investis S.p.A, which is specialized in the High Net Worth Individual segment for optimizing wealth management (financial, real estate and corporate) of its target customers.
The main goal of the project is to harness the potential of AI, particularly generative AI, to offer customers a completely new way to interact with the bank and communicate with their banker via the app.
NIWA’s content is tailored based on user behaviors and aligned with their interests and needs, allowing customers to choose to receive information on their portfolio trends or market-based news and views. Artificial intelligence handles the monitoring and selection of content from chosen sources and enables human-like, conversational chat interactions for updates on current events that could impact the market. These interactions are also available to Banca Investis’s team of bankers, enabling them to provide even more precise and comprehensive customer support.
“Being a tech partner of Banca Investis as a point of reference for the potential of AI and Generative AI capabilities at the heart of the NIWA conversational app is a source of pride and satisfaction for us,” said Umberto Pardi, Senior Executive Vice President EMEA of expert.ai. “Expert.ai is committed to making the adoption of Generative AI increasingly simple and concrete, adapting it to real business needs. Our mission aligns perfectly with the ongoing evolution in the banking sector, where we have defined various use cases that govern and improve the outcomes of Generative AI, capable of innovating all key banking processes: from compliance and risk to customer service. Additionally, Banca Investis’s vision of offering AI-powered service models and apps is perfectly in line with our vision and that of our strategic partners, and will increasingly be at the center of expert.ai’s future growth strategy.”
“NIWA means ‘garden’ in Japanese, and our app is a modern digital space where customer relationships flourish, enabling dialogue, immediate responses to queries, and information and updates on topics of interest. We have dedicated the last six months to this ambitious project, which, also thanks to our collaboration with expert.ai, allows us to be the first in the industry to make the AI-customer interaction experience a reality in the financial context,” added Luca Giacobbe, Chief Operating Officer of Gruppo Banca Investis.
The conversational app created by Banca Investis is the result of collaboration among several partners, including Bain & Company, which directed the strategic consulting and user experience design; Codermine, which developed the app; IF Informatica Finanziaria, responsible for the financial engine; and, for artificial intelligence, BestFit, which enabled customer profiling starting from a questionnaire, while expert.ai, in synergy with Bain, focused on perfecting the AI engine to ensure comprehensive and high-quality responses.
For more information about NIWA app of Banca Investis, visit https://www.bancainvestis.com/niwa/